JLN
Jonathan Loudan-Nicholas
Freelance design partner for early-stage teams. Research, product, web, brand.
Selected Work
2026BLTSRC — Member Journey
UX case study: why a freshly-redesigned tennis club site still loses prospects at conversion. Moderated testing, affinity mapping, four targeted redesigns.
2026Forma — High Fidelity
Selected high-fidelity screens from product design work on Forma, an ongoing project. Case study to follow.
2025–Pathfinder — Initial Designs
Selected screens from product design work on Pathfinder, an ongoing project. Case study to follow.
2025Winkworth Metal Roofing
Photography-forward site for a third-generation metal roofing firm. Design and Webflow build.
2025Just Humans Media
Minimalist site for a Madrid-based wedding photography studio. Design and Wix build.
About
I'm a designer working with founders and early-stage teams across research, product, web, and brand. The thread across the work is collaboration — I tend to be most useful inside the messy early phases, where research, design, and build need to move together.
Currently freelance and taking on new projects. If you're building something early and want a design partner who can move between research, UI, web, and brand without handing off, get in touch.