Jonathan Loudan-Nicholas
Freelance design partner for early-stage teams — research, product, web, and brand, working alongside founders inside the messy early phases.
Selected Work
№ 01
BLTSRC — Member JourneyUX case study: why a freshly-redesigned tennis club site still loses prospects at conversion. Moderated testing, affinity mapping, four targeted redesigns.№ 02
Forma — High FidelitySelected high-fidelity screens from product design work on Forma, an ongoing project. Case study to follow.№ 03
Pathfinder — Initial DesignsSelected screens from product design work on Pathfinder, an ongoing project. Case study to follow.№ 04
Winkworth Metal RoofingPhotography-forward site for a third-generation metal roofing firm. Design and Webflow build.№ 05
Just Humans MediaMinimalist site for a Madrid-based wedding photography studio. Design and Wix build.
BLTSRC — Member JourneyUX case study: why a freshly-redesigned tennis club site still loses prospects at conversion. Moderated testing, affinity mapping, four targeted redesigns.№ 02Forma — High FidelitySelected high-fidelity screens from product design work on Forma, an ongoing project. Case study to follow.№ 03Pathfinder — Initial DesignsSelected screens from product design work on Pathfinder, an ongoing project. Case study to follow.№ 04Winkworth Metal RoofingPhotography-forward site for a third-generation metal roofing firm. Design and Webflow build.№ 05Just Humans MediaMinimalist site for a Madrid-based wedding photography studio. Design and Wix build.About
Approach
I work with founders and early-stage teams across research, product, web, and brand. The thread across the work is collaboration — I tend to be most useful inside the messy early phases, where research, design, and build need to move together.
Currently freelance and taking on new projects. If you're building something early and want a design partner who can move between research, UI, web, and brand without handing off, get in touch.